Today’s article declares that “ETFs are the clear winner in the fund world right now, attracting billions of dollars in assets while traditional funds have been shrinking.” Moreover, the ETF universe has seen the advent of funds designed to be smarter – or ‘smart-beta’ funds. However, while the purported smartness of these funds may make investors feel better about buying them, the portfolio manager cited in today’s article – Patrick O’Shaughnessy of O’Shaughnessy Asset Management – argues that investors are “making the same dumb mistakes” with these funds that they have been making for decades with traditional funds, and therefore not necessarily getting better returns. To find out what these mistakes are, and the approach O’Shaughnessy recommends instead, CLICK HERE.